Now the Samsung’s Android mobiles will support ad-blocker extensions. Samsung has updates the latest version of default web browser which is going to support ad-blocker extensions also.
Apple has recently released an update for safari browser in September that allows ad-blockers to be installed as extensions in iPhone default browser, seems like this was reflected the Samsung to release a version which support ad-blockers.
Ad Blockers extensions on Samsung phones will have to be added to the browser it will not come as standard.
Developers are working on new browser for Android Lollipop version or higher versions.
Popular ad-blockers, Ad block Fast and Crystal, have already been made available for Samsung phones.
Along with creating web pages less messy, ad-blockers frequently increase performance of the browsers’ – and decrease the level in batteries and data plans.
“Users who use ad-blockers will probably use other browsers than the default browser,” said marketing industry analyst Daniel Knapp at IHS.
“It’s even so important for Samsung to work on the ad-blocking extensions.”
“The main intension of the Samsung is to show commuters that it is a best brand that supports them like Apple.”
Mr Knapp said that there had been a “seismic change” in the ad trade, in which advertising funds were increasingly moving from traditional methods of marketing.
Advertisers, young and affluent users, were more likely to use ad-blockers in the first place. He added.
“It is an expression of huge disappointment of consumer with the way the ad industry employs,” he said.
Ad-blockers remove scripts in web page code and stops to get content from ad networks’ servers.
“If such kinds of technologies continue to increase, in mobile platforms, our future financial results may be damaged,” it said.
Then Mr Knapp said ads could still be delivered via their third-party apps, and then firms like Facebook were less probably affected than other content publishers by mobile web ad-blockers.
“Think of ad-blockers being admitted to iOS 9,” he said.
“They were all exclusively focused on the in-browser environment – not for third-party apps like Facebook.